How We Helped Mythography Stand Out Online – A Developer’s Perspective

Hi, I’m Joe, co-founder and lead developer at ContentFlo.

And this is the story of how we partnered with Mythography, an emerging theatre company based in Edinburgh, to design and build a bold, dynamic and memorable website that now ranks #1 on Google for their name and acts as the digital heart of their company.

The Challenge: Creating a Unique Online Presence for an Emerging Theatre Brand

When Philomène Cheynet, co-founder of Mythography, reached out to us, her vision was clear:

“We needed a site that matched our ambition—something professional, dynamic and distinctly us.” – Philomène Cheynet

Mythography was going through an evolution, moving from a grassroots performance collective into a full-fledged theatre company ready to make its mark in the industry. But to do that, they needed a credible, high-impact website not just to showcase their work, but to capture who they are.

The site would serve as:

• A portfolio for past productions
• A promotional hub for upcoming shows
• A first point of contact for funders, press, collaborators and audiences
• A dynamic content platform they could update on the fly

Design Goals: Bold, Memorable, Theatre-Inspired

From day one, we knew the visual design had to be as bold as the performances they put on stage. We leaned into:

• High contrast visuals
• Expressive, theatrical typography
• An editorial feel that gives their productions the stage presence they deserve

The homepage was designed like a curated portfolio, featuring scroll-triggered animations, production imagery and teaser content, giving visitors a sense of both history and momentum.

Philomène told us:

“We didn’t want to blend in with other companies. We wanted something that people would remember and feel excited to explore.”

Development: Building a Flexible & Future-Proof Platform

While the design made an impression, the backend had to be just as robust.

We built a custom content management system using PayloadCMS that was designed specifically for non-technical users.

Some of the key features include:

• Drag-and-drop content blocks (text, images, video, press quotes, etc.)
• Modular sections to create pages with different layouts and storytelling styles
• SEO fields baked into every page
• Fast-loading performance across all devices

This gave the Mythography team full control of their site without ever touching code.

“The site just works. We can update shows, trailers and team bios without needing help. That freedom is huge for us.” – Philomène Cheynet

SEO Wins: Ranking #1 on Google for “Mythography”

From launch, we implemented strong technical SEO:

• Clean URL structure
• Metadata on every page
• Alt text on all images
• Schema markup for structured data
• Image compression and lazy loading

As a result, the site now ranks #1 on Google for ‘Mythography’, making it the main discovery point for new visitors and theatre fans.

Results & Impact

Since launch, Mythography’s website has become:

• Their primary marketing tool
• The reference point for funding applications
• A go-to destination for press, collaborators and audiences
• A platform that grows as they grow

Their team now has a digital space that reflects their artistry and supports their operations behind the scenes.

Final Thoughts from the Dev Side

As a developer, this project was especially rewarding.

I wasn’t just coding, I was helping to shape a company’s public identity. I learned how to build for flexibility, how to support creative storytelling through structured content and how to keep performance at the core of every decision.

At ContentFlo, we’re not just building websites…we’re helping creators own their digital presence fully.

If you’re a creative business looking to level up your online identity, let’s talk.

Want to build a bespoke platform for your brand?

→ Book a FREE consultation with our team: HERE

→ Or email us directly: hello@contentflo.io